Job Description
Digital Marketing Specialist
Scope
The Digital Marketing Specialist will develop, implement and oversee digital marketing for Westover Hills Church with a fun and creative approach. A dedicated, dynamic digital marketing specialist with a passion for social media and a strong understanding of the digital media landscape is needed for this position. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. With a high standard of artistic and creative excellence, this role is full of opportunities to leverage and develop your God-given talents in an innovative environment to reach people for Jesus. This position may require some non-traditional working hours (early morning/weekends), occasional light travel and on-location fieldwork. This is a full-time salaried position with benefits and reports to the Art Director.
Responsibilities
- Collaborate with multiple teams and ministries to audit, plan, and improve digital media content and campaigns
- Create digital content that drives strategic projects, campaign, and ministry goals
- Generate strategies and analyze results from digital marketing campaigns, including social media
- Evaluate visual publications in conjunction with the Creative team
- Effectively manage allocated budget for digital marketing
- Develop Social Media publication guide and marketing plan
- Interact with our audience on social media
- Develop e-Mail newsletter campaigns
- Attend events, local activities, and gatherings to generate content for publication
- Monitor social media KPIs and metrics
- Monitor and manage Facebook Groups
- Steward our church’s presence on social media channels
- Support additional digital tasks requested by Art Director or Lead Team as needed
- Create, lead and inspire a team of volunteers to accomplish tasks to advance creative projects
- Maintain brand standards, style, and overall message of Westover Hills Church
- Maintain a regular schedule of office hours during the week and attend staff meetings and events, as necessary
Requirements
- Bachelor's degree in Communications, Marketing, Digital Marketing or related field
- Working knowledge of Buffer, Hootsuite or other scheduling platform
- Experience with Google Analytics
- Experience with Facebook Business Suite and Creator Studio
- Proficient with Adobe Creative Suite (Photoshop, Lightroom, Premiere, XD, etc.)
- Creativity and great writing skills
- Proficient in design, photography and video as it pertains to digital media
- Well-organized and able to work on multiple projects simultaneously in a fast-paced environment
Preferred
- Apple/Mac user
- Website and/or mobile app experience
- Church or non-profit experience
- 2+ years of experience in digital marketing (organic and paid)
- Bilingual: fluent in English and Spanish (reading and writing)
Must be
- A believer dedicated to a growing relationship with Christ and consistent in demonstrating Christian character and integrity
- Active in the life of Westover Hills Church by attending weekly services, upholding our core beliefs and values, and living out the mission of the church
- In alignment with the primary theology and doctrine of Westover Hills Church
- Well-organized and able to work on multiple projects simultaneously in a fast-paced environment
- Humble, flexible, and teachable with a willingness to be pastored spiritually and professionally
- Receptive to feedback
- A hard worker who is motivated, reliable, professional, mature, and able to meet deadlines
- Effective and timely in communication
additional requirements
- Serving on a church staff places a person in a ministry context. This necessitates personal integrity, moral godliness, spiritual attitude, a serving heart, and spiritual excellence. (Eph.4:25-32; 5:1-7, 15-18; Phil. 4:8-9; 2:14; Gal. 5:19-21)
- Extend the heart and spirit of the church, and the Lead Pastor
- Respond with respect, loyalty, confidentiality, compassion, and care.
- As a representative of the church both during specified work hours and personal time, model and guard Westover Hills Church culture in word and deed, fully supporting the values and ministry initiatives above personal preferences.
- Foster high standards of excellence, efficiency, punctuality and professionalism.
- Possess a comprehensive overview of values, strategies, ministries, culture, and vision/mission and advance departmental accountability.
- Anticipate challenges and navigate volunteers and/or staff through transitions and change.
- Be a leader of leaders with the proven ability to equip leaders
- Demonstrate experience leading teams toward measurable goals
- Be humble, teachable and welcome feedback
- Be a team player and work well with others
- Demonstrate the ability to be creative and do what is needed to accomplish the mission
- Prefer a fast and flexible work environment
- Demonstrate a history of financial generosity in the local church, including current year
Next Steps
Send a resume and cover letter to
This email address is being protected from spambots. You need JavaScript enabled to view it.